GTM TRIGGERS WEEKLY · A SUBAGENT/GTM PUBLICATION

Real triggers.
Ranked by TVA.
Delivered Wednesdays.

Hiring velocity. AI penetration shifts. Funded and hiring. Stack moves. Practice ownership changes. Observable, time-bound, public triggers, for ops teams tired of "intent data."

Free, weekly. Unsubscribe in one click.

01 / WHAT'S INSIDE

Five sections. One read.
Every Wednesday.

01

Hiring velocity

Companies posting senior roles in bursts. Series stage, role count, day-count window. Forward-rate spikes follow within 14–21 days.

SOURCE · Fieldwork
02

AI penetration

Functions crossing AI-skill thresholds week-over-week. Salary premiums per function. The leading indicator for buyer-readiness signals.

SOURCE · AI Penetration Index
03

Funded + hiring

Series A/B/C raised in the last 90 days that just opened their first VP Sales or Head of GTM. The cleanest TVA-9 trigger you can buy.

SOURCE · Crunchbase + Fieldwork
04

Stack moves

Tools added or removed in the last 14 days at mid-market SaaS. Apollo → Clay swaps. ZoomInfo rip-outs. Common Room replacements.

SOURCE · BuiltWith + Wappalyzer
05

Trigger of the week

Highest TVA-scored signal of the week, with a worked example. One issue per month is a full Trigger → Asset walkthrough.

SOURCE · subagent/gtm methodology
03 / WHY THIS WORKS

The newsletter is built on the same methodology we ship to customers.

Every trigger gets a TVA score: Specific (names, numbers, dates), Timely (last 30 days), Actionable (the recipient can act today). Below 7/9, we don't print it.

That same rubric runs inside every Subagent we build. The newsletter shows the signal. We build the system that turns it into outbound that ops teams forward.

Read the TVA framework →
TRIGGER OF THE WEEK · ISSUE 47 TVA 9/9

The Practice Ownership Change Trigger

47 healthcare practices changed ownership in the last 30 days. Each new owner is in the 90-day window where every tech stack decision gets re-opened, EHR, billing, RCM, marketing.

SPECIFIC
3/3
TIMELY
3/3
ACTIONABLE
3/3
BUILT BY SUBAGENT/GTM · THE TEAM BEHIND

300K+ records validated monthly · 27,000+ active job postings tracked weekly · 700+ pages built · 2.4M+ healthcare provider records

Get triggers every Wednesday.

Free. Programmatic. No fluff. Same datasets and methodology we deploy for paying customers.

Free, weekly. Unsubscribe in one click.