Operators, not consultants.
Most AI GTM vendors sell you a seat license, show you a demo, and disappear. We were building on the other side of that for fifteen years.
I was the second salesperson at Snapdocs, ran the Health and Life Sciences territory at Microsoft, closed multi-million-dollar contracts at Salesforce, led sales at Datajoy before Databricks acquired us, and spent seven years at Wells Fargo banking Bay Area tech treasuries. I've sat on every side of the GTM table: buyer, seller, operator, investor-adjacent.
What I kept seeing: companies paying for AI tools they couldn't operate, running playbooks their teams didn't own, and watching AI SDR pilots quietly die six months in.
So we built the opposite. Four operating properties in production, a single methodology (the TVA) that governs everything we ship, and a build-then-operate model where you own the code from day one. We run it for you going forward, or hand the keys whenever your team is ready.
Rome Thorndike
What we believe.
Build, don't manage. We're a GTM engineering firm, not an agency. We build systems and hand them off. Retainers are for ongoing engineering and data maintenance. Not ads, copy, or managed services.
Own, don't rent. Every engagement ships to your repo. You own the code, the CLAUDE.md, the subagents, and the data. If we ended tomorrow, your team continues running exactly what we built.
Forward, don't send. Every outbound message must be valuable enough that the recipient wants to forward it. If it fails the TVA, it doesn't send. We publish forward rate in every case study. No other AI GTM vendor does.
Train, don't trap. Every engagement ends with your team more capable than when it started. We don't build dependency. We build capability.
What we've been writing.
- AI for GTM in 2026: what shipped, what stalled, what to actually buildThree years into the AI GTM hype cycle, the receipts are in. AI SDRs collapsed. Generic copilots got ignored. The teams that actually moved pipeline shipped Claude Code subagents in their own repos.
- Claude Code for GTM teams: a practitioner's guideThe shape of a GTM Claude Code repo: where subagents live, how they read CRM data, how CLAUDE.md gates output. Plus the four most-shipped subagents in 2026.